Brand Guide

Shihuan: Crafting meaningful designs that blend methodical, nurturing warmth, and timeless heritage.

Introduction

My design philosophy embodies a harmonious blend of methodical precision, nurturing warmth, and a deep respect for heritage. Inspired by the organic beauty of Art Nouveau and the minimalist elegance of Zen aesthetics, I craft designs that balance timelessness with creativity. Every detail is approached thoughtfully, reflecting soft, earthy tones and organic textures, creating meaningful and balanced designs rooted in care and authenticity.

Design

This logo merges the dandelion shape with my name, Joy, symbolizing the spread of creativity and ideas. The dandelion’s lightness and resilience reflect my core values of nurturing, growth, and heritage. The design embodies a balance of nature and energy, combining technical precision with emotional artistry to create meaningful, harmonious designs.



Accepted

The logo for Shihuan is primarily in solid black, solid white, or any other possible color, but it will never use gradients or combinations of two or more colors. The logo may consist entirely of lines or solid areas, but never a combination of both.


 
 
 
 
 
 
Not Accepted

The Shihuan logo uses a consistent typeface and solid colors to ensure clarity, adaptability, and brand recognition. Avoiding gradients and shadows keeps the design clean, modern, and true to its values of nurturing and heritage.


Do not use other typefaces.
Do not resolve the logo in three different colours.
Do not distort or wrap the logo in any way.
Do not resolve the logo in three different colours.
Do not use the wordmark without the icon.
Do not apply gradients, shadows, or other effects.
Do not rotate any single part of the logo.

Warm Terracotta signifies timeless heritage and tradition, Soft Sage Green embodies balance and thoughtful growth, while Light Ocean Blue evokes calmness and creative inspiration.


Primary
R226 / G94 / B76
E25E4C
Secondary
R157 / G210 / B249
9DD2F9
 Color 3
R48 / G48 / B48
303030
Color 4
R168 / G198 / B134
A8C686

Typography

Lora

Lora is the primary font for its timeless elegance and organic flow, reflecting heritage and nurturing warmth.

Lato

As the secondary font, Lato adds modern simplicity and readability, balancing tradition with precision.

Heading Styles

Heading 1

Sample Text

Heading 2

Sample Text

Heading 3

Sample Text

Heading 4

Sample Text

Heading 5
Sample Text
Heading 6
Sample Text

Text Classes

Text Size display
Sample Text
Text Size huge
Sample Text
Text Size Large
Sample Text
Text Size medium
Sample Text
Text Size regular
Sample Text
Text Size small
Sample Text
Text Size tiny
Sample Text

Text Weights

Text Weight Light
Sample Text
Text Weight Regular
Sample Text
Text Weight Medium
Sample Text
Text Weight Bold
Sample Text