2024
Case Study
Uncover the Secrets to Your Business Growth
The Whisbloom app lets you quickly create surveys and offer discount coupons to encourage customer responses.
Rising costs mean owners need to keep customers happy without constant price hikes. The Whisbloom app helps gather feedback to adjust menus and services.
Since most diners check a restaurant’s menu online before visiting, having an easy-to-use online presence is key. The Whisbloom app provides insights on how well customers interact with digital menus and online platforms, helping improve their experience.
Almost half of U.S. diners use loyalty programs, and they visit restaurants more frequently. The Whisbloom app offers secret diners rewards and loyalty points, encouraging more honest feedback from frequent diners.
Traditional business rating systems, such as star ratings or public reviews, often don't give specific improvement suggestions. These ratings can be subjective, making it hard for businesses to know exactly what needs work based on a final score.
82% Rating System Shortcomings
Business owners often find that online ratings lack detail and fail to provide a complete view of their service quality.
67% Need for Detailed Feedback
More than half of restaurants and beauty businesses say they need detailed questionnaires.
Vivian can easily check restaurant conditions anonymously, using Whisbloom to create and assign secret shopper tasks quickly.
Boke, a restaurant owner, uses Whisbloom to gather structured feedback, making improving his content and engaging his audience easier.
Martin relies on Whisbloom's AI insights to analyze customer feedback, helping him improve service and make data-driven decisions for his restaurant.
Paper prototype testing with 3 participants helped refine the design based on their feedback.
Tester 1
Ching, 40 yrs old, General Manager.
During testing, testers initially found the plus icon on the homepage for creating activities somewhat unclear, though she generally found the overall layout easy to understand. As she progressed through steps 3 to 12, questions arose about whether specific fields were mandatory or optional. By step 12, she noted that the explanation for the 'Provide' option was confusing, as she initially thought it required file uploads.
Tester 2
Sean, 35 yrs old, Restaurant Owner.
During testing, tester expressed uncertainty about the distinction between "Task" and "Survey," though he found the ability to preview content while switching functions helpful. He suggested changing "Text" to "Short Answer" for clarity in step 5 and mentioned unfamiliarity with some icons in step 7. Additionally, He found the final "Responses" section somewhat complex and recommended adding descriptions above to enhance understanding.
Tester 3
Andre, 37 yrs old, Marketing Manager.
Tester suggested adding a prompt in the chatbox to indicate AI functionality for quicker comprehension. Overall, he found the task easy to understand. He also found it intriguing to view simple charts alongside expandable cards for detailed information in step 8.
Whisbloom combines "whisper" and "bloom," capturing the essence of secret shoppers who quietly gather insights that help businesses thrive. Like a gentle whisper sparking meaningful change, Whisbloom turns discreet observations into robust business growth and success strategies.
I selected these vibrant colors to evoke luxury, excitement, and professionalism, aiming to attract both business owners and influencers.
Quick steps to set up a secret diner evaluation.
Quick steps to gather customer feedback efficiently
Quick steps to use AI for gaining insights from reports
Working on Whisbloom, I discovered the critical importance of addressing specific user needs, such as streamlined reporting and efficient feedback collection, to create solutions that genuinely improve daily operations for business owners and managers. Through creating user personas, conducting user testing, and employing iterative design, I gained valuable hands-on experience in refining design choices based on real user feedback. This approach ensured our final product was both practical and user-friendly. The project significantly deepened my understanding of the design process, particularly how thoughtful UX design can lead to more effective and engaging solutions.
